A NEW SEASON FOR HOPING
(GUINNESS X PREMIER LEAGUE)
As the official beer of the English Premier League, Guinness wanted to capture the one feeling all fans have at the start of a new season--hope.
To do it, we had football legend Gary Neville read Emily Dickinson’s famous poem, “Hope” is the thing with feathers over burly British men bawling their eyes out. Cheers.
What a dream project to work on: Guinness, Premier League, Gary Neville, Emily Dickinson, and an amazing team to work with? What more could a girl ask for.
credits:
Creative Directors: Katie DiNardo, Kelley Barrett
Art Director: Mollie Bond
Copywriter: Jacques Wortsman
Producer: Kennedy Davey, Cherrie Abella-Cignini