Uncommon Creative Studios
PAIN
A NEW YORK FASHION WEEK ACTIVATION
New Yorkers love pain. How else do you explain paying $7K for a windowless shoebox apartment with six roommates, standing in line for hours to try a “viral” bagel, and inhaling the sweet smell of human pee on a daily basis?
So during New York Fashion Week, we turned this masochism into the main attraction with PAIN: a Soho installation built around one claw machine, housing one impossible-to-win, $20,000 authentic vintage Birkin bag.
@ny_pain_official
AND IT CAUGHT SOME EYES
PAIN didn’t just turn heads on the streets of SoHo and across the internet — it grabbed the attention of major media outlets, including The Washington Post, Hypebeast, and Complex.
